Privacy Policy, Terms of Use
& Photo Safety Notice
PhotoName
Plain-language summary
- • PhotoName uses the Photos permission you choose to analyze selected pictures and propose clearer filenames.
- • The bundled artificial-intelligence model runs on the iPhone. Photos, photo metadata, prompts, and AI output are not sent to the Developer or an external AI provider.
- • The current app has no accounts, advertising, tracking, social features, or third-party analytics SDKs.
- • Settings, proposals, decisions, and processing history are stored locally so PhotoName can remember what it already handled.
- • PhotoName creates a new copy rather than changing the existing Photos asset. Originals are never deleted automatically.
- • Apple may separately process App Store, iCloud Photos, backup, purchase, and optional diagnostics information under Apple's own terms.
1. Overview and Scope
This Privacy Policy explains how PhotoName handles information when a person uses the PhotoName iPhone application. The developer and publisher of PhotoName is referred to in this document as the "Developer," "we," "us," or "our."
PhotoName is a local-first photo utility. It uses a bundled vision-language model to examine photos the user permits it to access, generate proposed filenames, and create user-approved renamed copies in Apple Photos.
This document also contains the Terms of Use and Photo Safety Notice. The privacy provisions describe data handling; the terms address the licence, AI output, photo copying, risk allocation, and disputes.
2. Developer and Postal Contact
Questions, privacy requests, legal notices, and dispute notices may be sent by post to the address below. Please do not mail original photographs, devices, passwords, recovery keys, payment cards, or irreplaceable materials.
DeveloperPO BOX 99900 CQ 646 543RPO THE BEACHESToronto ON M4E 0B4Canada3. How PhotoName Works
PhotoName does not rename an existing Apple Photos asset in place. After the user approves a filename, the app creates a new renamed copy and leaves the original in the photo library unless the user later chooses to delete it. PhotoName keeps local processing history so it can normally offer only new or changed photos. The user may reset processed history without deleting photos.
For unedited photos, PhotoName preserves supported photo resources and metadata when Apple Photos permits. If edited-photo support is enabled, the renamed copy reflects the photo's current visible appearance. That copy does not retain the original's reversible edit history and may not retain every linked photo component. Some assets may remain unsupported.
4. Information Processed and Collected
The word "processed" includes information used locally by the app. Under Apple's App Store privacy guidance, data processed only on the device is not treated as "collected." PhotoName's core photo and AI workflow is processed locally and is not collected by the Developer.
The following matrix describes the current app version. If the app's practices materially change, the policy and applicable App Store disclosures will be updated.
Data category How it is handled Details
PhotoName reads photos the user permits it to access so the local AI can
Photo and image
On-device only understand the scene and the app can create user-approved renamed copies.
content
The Developer does not receive the images.
May include filenames, capture dates, location, dimensions, resource types,
Photos identifiers, and album membership. Album names may be used locally
Photo metadata On-device only
to supply a missing year and are given to the AI only if the user enables album
context.
Prompts, image previews, generated descriptions, and filename suggestions
AI inputs and output On-device only are processed by the bundled local model and are not sent to an external AI
service.
Settings, proposals, choices, processing history, technical safety records, and
Local app records On-device only original/copy relationships help the app resume work, avoid repeatedly offering
the same photos, and support cleanup or undo.
PhotoName may temporarily write image data inside its app sandbox while
Temporary working On-device,
analyzing or copying a photo. The app is designed to remove temporary files
files temporary
after use.Data category How it is handled Details
PhotoName is not designed as a face-recognition service and does not create
Not intentionally
Biometric information or store biometric templates. The general-purpose AI may still make an
created
inaccurate inference about people shown in a photo.
Advertising or tracking PhotoName does not request an advertising identifier, track activity across
No
identifiers apps or websites, or use data for targeted advertising.
Account or profile The app has no Developer-operated account, login, cloud profile, contact list,
No
information chat, or social-sharing system.
If the app is purchased through the App Store, Apple processes payment,
Payment information Handled by Apple refund, tax, and transaction information. The Developer does not receive
payment-card numbers.
Apple may provide store-level metrics or diagnostics from users who choose to
App Store analytics
Handled by Apple share them. Apple controls this processing and its availability under Apple's
and diagnostics
privacy terms and device settings.
If a person writes to the postal address in this document, the correspondence
Postal Only if voluntarily
and return details may be used to respond, protect legal rights, and keep
correspondence sent
ordinary business records.5. Purposes of Local Processing
PhotoName processes permitted information only to provide app functionality: find photos that still need review, generate and validate filename suggestions, avoid duplicate filenames, create renamed copies, remember user choices, and support history, cleanup, and undo.
The app may create local technical records to identify photos and reduce the risk of acting on the wrong asset. Those records are not uploaded, used for advertising, or used to identify a person across apps, devices, or services.
6. Photos Permission, Consent, and User Choices
PhotoName requests read-and-write access to Apple Photos because its core function requires reading selected assets and creating approved replacement assets. The user may grant access to all photos or to a limited selection, subject to the options iOS provides.
Photos access can be limited, expanded, or revoked through iPhone Settings. Revoking access prevents future reading and may prevent PhotoName from verifying, undoing, or cleaning up assets it can no longer access. Revoking permission does not delete photos or local PhotoName records by itself. Album names are not given to the local AI by default. If album context is enabled, album names may help a suggestion. A year in an album name may also be used locally when no reliable photo or filename date is available.
No original is deleted automatically. Deletion requires a separate selection in PhotoName and Apple's system confirmation. Apple controls Recently Deleted, iCloud synchronization, and final removal.
7. Local AI Processing
The bundled model and supporting libraries run on the iPhone. PhotoName does not configure the model to call an external AI service or upload image content, prompts, or generated output. AI output is probabilistic. It may be inaccurate, repetitive, offensive, incomplete, overconfident, or misleading. It may incorrectly describe a person, relationship, place, activity, object, text, date, or
sensitive characteristic. PhotoName is not a factual identification service, biometric identification service, accessibility substitute, or professional record-management system.
Every filename is presented for user review. The user is responsible for editing or rejecting unsuitable suggestions before applying them.
8. Local Storage, Retention, and Deletion
PhotoName stores preferences and processing history in the app's private container. These records generally remain until the user resets applicable history, removes the app, or erases the device. Records needed to maintain an unresolved original/copy relationship may remain until that relationship is resolved.
Temporary working files are designed to be removed after use. Unexpected termination, operating-system behavior, backups, or storage failure may delay or prevent immediate removal.
Resetting processed history does not delete photos. It makes eligible photos available for future review while preserving records still needed for active rename, cleanup, or undo safety. Deleting PhotoName normally removes its private app container from the device, subject to iOS and backup behavior. It does not delete originals, renamed copies, managed Photos albums, or items in Recently Deleted. Those assets are stored and controlled by Apple Photos.
Device backups and iCloud backups, if enabled, are controlled by Apple and the user's settings. Restored backups may restore local app records.
9. No Sale, Advertising, or Developer Sharing
PhotoName does not sell or rent personal information, share it for cross-context behavioural advertising, operate an advertising network, or track users across apps or websites.
The current app has no Developer-operated server, account system, remote AI provider, social network, third-party analytics SDK, or marketing SDK that receives photo content or model requests. PhotoName includes third-party software and model components that execute locally. Their inclusion does not authorize their authors to access the user's photos through PhotoName. Apple and the operating system may separately process information as described below.
10. Apple, iCloud Photos, and System Services
Apple provides iOS, the App Store, Photos, iCloud Photos, iCloud backup, permission controls, purchase processing, crash reporting, and optional app analytics. Apple may process data independently under Apple's agreements, privacy policy, and the user's device and account settings. The Developer does not control Apple's systems. When iCloud Photos is enabled, Apple may download source resources to the device at PhotoName's request and may upload renamed copies or deletions made through Photos. A photo that appears local may therefore involve Apple-controlled network transfer. That transfer is between the device and Apple services, not a transmission to the Developer or an external AI provider.
App Store purchases, refunds, taxes, ratings, reviews, installations, and diagnostics may be processed by Apple. PhotoName does not receive payment-card details.
11. Security
PhotoName uses iOS app sandboxing, Apple Photos permissions, local processing, and local safety checks to reduce risk. These measures cannot guarantee absolute security, availability, successful recovery, or protection from device compromise, operating-system defects, storage failure, malicious software, unauthorized access, or user error. The user should protect the device and Apple Account with appropriate passcodes, authentication, software updates, and backups. PhotoName should never be treated as the only backup or archive of important photographs.
12. Privacy Choices and Requests
The user can control Photos access in iPhone Settings, control optional album context and edited-photo processing in PhotoName Settings, review or reject suggestions, reset processed history, undo eligible renames, and decide whether to delete an original. Because the Developer does not receive or maintain the user's photo library, prompts, AI output, or local ledger, the Developer generally cannot access, export, correct, or delete those items remotely. The user manages them on the device through PhotoName, Photos, iOS Settings, backup settings, or app removal. A person may send a privacy inquiry or request by post. The request should identify the applicable jurisdiction and describe the requested action without including unnecessary photo content or sensitive information. Identity or authority may need to be verified before responding. If no relevant information is held, the response may state that fact.
13. Children's Privacy
PhotoName is a general-audience photo utility and is not directed to children under 13 or marketed as a children's app. The app does not provide accounts, chat, posting, public profiles, or social sharing. Photos may depict children or contain other sensitive personal information, but that content remains in the local and Apple-controlled workflow described in this policy. A parent or guardian should supervise a child's use of the app and control the device's Photos permission.
14. Changes and Contact
This document may be updated to reflect app changes, legal requirements, platform rules, or improved explanations. The effective date identifies the current version. Material privacy changes will be reflected in the app, the App Store listing, or the published policy as appropriate before or when the changed practice becomes available.
Privacy questions and legal notices may be sent to the postal address in Section 2.
Terms of Use & Photo Safety Notice
The following terms govern use of PhotoName and allocate responsibility for AI suggestions, photo copying, verification, cleanup, and related risks.
15. Agreement and Relationship with Apple
These Terms of Use form an agreement between the user and the Developer, not Apple. By downloading, installing, accessing, or using PhotoName, the user agrees to these Terms. If the user does not agree, the user must not use the app. PhotoName is licensed, not sold. Apple's Standard Licensed Application End User License Agreement and Apple Media Services Usage Rules also apply. These Terms supplement applicable Apple terms and do not create obligations for Apple beyond Apple's own agreements.
16. Limited Licence
Subject to these Terms, applicable Apple Usage Rules, and applicable law, the Developer grants a limited, personal, revocable, non-exclusive, non-transferable licence to use PhotoName on Apple-branded products the user owns or controls. The app may also be accessed through Family Sharing or other Apple-supported arrangements to the extent Apple's rules permit.
No ownership in PhotoName, its interface, code, model packaging, documentation, graphics, branding, or other content is transferred. All rights not expressly granted are reserved by the Developer and applicable licensors.
17. AI Suggestions and User Review
PhotoName provides automated filename suggestions, not verified facts. The app does not guarantee correct recognition, spelling, translation, dates, locations, relationships, identities, events, objects, activities, cultural context, or other details.
The user is solely responsible for reviewing, editing, approving, or ignoring each suggestion and for determining whether a filename is appropriate, lawful, respectful, non-defamatory, and suitable for the user's intended archive or workflow.
The user must not rely on PhotoName output for legal evidence, identity verification, accessibility, medical decisions, law enforcement, immigration, employment, insurance, financial decisions, or other high-impact purposes.
18. Photo Copies, Edited Photos, and Deletion
PhotoName creates a new renamed copy rather than changing the existing Apple Photos asset. The original remains available unless the user later chooses to delete it. When edited-photo support is enabled, the renamed copy reflects the photo's current visible appearance. It does not retain the original's reversible edit history and may not retain every linked component or capability of the original. The original is the only version that preserves those features unless another independent backup does so.
Originals are not deleted automatically. Deletion requires a separate user choice and Apple's system confirmation. Apple controls Recently Deleted, iCloud synchronization, storage optimization, and permanent deletion. Undo Rename requests deletion of the renamed copy while retaining the original
when the relevant assets remain accessible. PhotoName performs safety checks, but no app check can guarantee that a renamed copy is identical, complete, permanently available, synchronized, or suitable for every future use. The user should inspect important copies and maintain an independent backup before deleting originals.
19. User Responsibilities and Backups
Before processing or deleting important photos, the user must maintain independent backups and confirm that those backups can be restored. The user should inspect important renamed copies and confirm that they meet the user's needs before deleting an original.
The user is responsible for the device, Apple Account, iCloud configuration, available storage, Photos permissions, app settings, proposal choices, and compliance with laws and third-party rights applicable to the photos and filenames. The user represents that the user has authority to process the selected photos and will not use PhotoName to violate privacy, publicity, copyright, confidentiality, harassment, discrimination, or other rights.
20. Acceptable Use and Restrictions
The user may not misuse PhotoName; interfere with its operation; bypass security or platform restrictions; use it unlawfully; distribute malware; attempt unauthorized access; or use the app to create, organize, or distribute unlawful material.
Except where applicable law or an open-source licence expressly permits, the user may not copy, redistribute, sell, rent, lease, sublicense, publish, modify, reverse engineer, decompile, extract, or create derivative works from proprietary portions of PhotoName or commercially exploit the app, its design, or its bundled materials.
Open-source software and model components remain subject to their respective licences and notices. Those licences govern the covered components where they conflict with these restrictions.
21. Availability, Updates, and Support
PhotoName may be updated, changed, suspended, limited, or discontinued. Features may fail or behave differently because of app updates, iOS changes, Photos or iCloud behavior, device hardware, memory pressure, storage, permissions, damaged assets, unsupported resource combinations, third-party editors, model limitations, or network availability for iCloud resources. Unless separately promised in writing, the Developer does not guarantee maintenance, support, updates, compatibility, recovery, or continued availability. The Developer, not Apple, is responsible for any maintenance or support the Developer elects to provide. Apple has no obligation to furnish maintenance or support for PhotoName.
22. No Warranty
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, PHOTONAME IS PROVIDED "AS IS," "AS AVAILABLE," AND WITH ALL FAULTS. THE DEVELOPER DISCLAIMS ALL EXPRESS, IMPLIED, AND STATUTORY WARRANTIES AND CONDITIONS, INCLUDING ACCURACY, RELIABILITY, AVAILABILITY, SECURITY, QUIET ENJOYMENT, NON-INFRINGEMENT, MERCHANTABILITY, SATISFACTORY QUALITY, AND FITNESS FOR A PARTICULAR PURPOSE.
No suggestion, verification result, documentation, demonstration, update, or communication creates a warranty. The user assumes the risk and cost of using PhotoName and of any servicing, correction, restoration, backup, or recovery.
If PhotoName fails to conform to a warranty that applies under Apple's terms, the user may notify Apple, and Apple may refund the purchase price, if any, as provided by Apple's rules. To the maximum extent permitted by law, Apple has no other warranty obligation concerning PhotoName.
23. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, THE DEVELOPER WILL NOT BE LIABLE FOR PERSONAL INJURY OR FOR ANY INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, PUNITIVE, OR CONSEQUENTIAL LOSS OR DAMAGE, INCLUDING LOSS, DELETION, CORRUPTION, DUPLICATION, DISCLOSURE, MISLABELLING, MISTRANSLATION, OR UNAVAILABILITY OF PHOTOS, LIVE-PHOTO COMPONENTS, RAW RESOURCES, EDIT HISTORY, METADATA, ALBUMS, FILENAMES, BACKUPS, PROFITS, BUSINESS, GOODWILL, OR DATA.
These limitations apply to claims arising from or related to PhotoName, AI output, the copy-and-cleanup workflow, Apple Photos, iCloud, device failure, user choices, third-party components, or inability to use the app, regardless of the theory of liability and even if the possibility of loss was disclosed. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, THE DEVELOPER'S TOTAL AGGREGATE LIABILITY FOR ALL CLAIMS RELATING TO PHOTONAME WILL NOT EXCEED THE GREATER OF THE AMOUNT THE USER PAID FOR PHOTONAME DURING THE TWELVE MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM OR CAD $50.
24. Indemnity
To the maximum extent permitted by applicable law, the user will defend, indemnify, and hold the Developer harmless from third-party claims, liabilities, losses, damages, and reasonable costs arising from the user's unlawful misuse of PhotoName, breach of these Terms, processing of photos without authority, or infringement of another person's rights.
25. Dispute Notice, Individual Arbitration, and Class Waiver
Before starting arbitration or litigation, the complaining party must send a written notice describing the dispute, supporting facts, and requested relief to the postal address in Section 2. The parties will attempt in good faith to resolve the dispute for 30 days after receipt. EXCEPT FOR A CLAIM ELIGIBLE FOR SMALL CLAIMS COURT, A REQUEST FOR URGENT INJUNCTIVE RELIEF CONCERNING INTELLECTUAL PROPERTY OR SECURITY, OR A DISPUTE THAT APPLICABLE LAW PROHIBITS FROM PRE-DISPUTE ARBITRATION, EACH DISPUTE ARISING OUT OF OR RELATING TO PHOTONAME OR THESE TERMS WILL BE RESOLVED BY FINAL AND BINDING INDIVIDUAL ARBITRATION RATHER THAN IN COURT. The arbitration will be administered under the ADR Institute of Canada Arbitration Rules in effect when the claim is filed, before one neutral arbitrator. The legal seat will be Toronto, Ontario, Canada. A hearing may occur remotely, in person, or on written submissions as the arbitrator permits. The arbitrator may award any individual remedy available under applicable law but may not combine different persons' claims without all parties' consent.
EACH PARTY WAIVES A JURY TRIAL TO THE EXTENT SUCH A RIGHT EXISTS. ARBITRATION AND LITIGATION MUST PROCEED ONLY ON AN INDIVIDUAL BASIS. TO THE MAXIMUM EXTENT
PERMITTED BY LAW, NEITHER PARTY MAY BRING OR PARTICIPATE IN A CLASS, COLLECTIVE, CONSOLIDATED, MASS, PRIVATE-ATTORNEY-GENERAL, OR REPRESENTATIVE ACTION OR ARBITRATION.
If a portion of this section is unenforceable for a particular claim or remedy, it will be severed only to the minimum extent necessary. The affected claim or remedy will proceed in a court of competent jurisdiction in Toronto, Ontario, while the enforceable remainder continues to apply.
26. Governing Law
These Terms and disputes concerning PhotoName are governed by the laws of Ontario and the federal laws of Canada applicable there, without regard to conflict-of-law principles. Where arbitration does not apply, the parties submit to the exclusive jurisdiction of courts located in Toronto, Ontario. The United Nations Convention on Contracts for the International Sale of Goods does not apply.
27. Apple and Third-Party Terms
Apple is not a party to these Terms and is not responsible for PhotoName or its content. The Developer, not Apple, is responsible for addressing claims relating to PhotoName, including product-liability, legal-compliance, privacy, consumer-protection, and intellectual-property claims.
The user must comply with applicable third-party terms, including Apple Media Services, iCloud, Photos, and open-source component licences. The user represents that the user is not located in a country or region subject to a United States government embargo or designated as supporting terrorism and is not listed on a United States government prohibited- or restricted-party list.
Apple and its subsidiaries are third-party beneficiaries of these Terms. Upon the user's acceptance, Apple may enforce the applicable provisions against the user.
28. Termination and General Terms
The licence terminates automatically if the user materially breaches these Terms. The user may stop using PhotoName at any time. Provisions that by their nature should survive termination will survive, including ownership, disclaimers, liability limits, indemnity, dispute resolution, and governing law. If any provision is invalid or unenforceable, it will be modified or severed only to the minimum extent necessary, and the remainder will continue. Failure to enforce a provision is not a waiver. These Terms, the Privacy Policy, applicable Apple terms, and component licences form the entire agreement concerning their respective subject matter.
The Developer may update these Terms for future use of PhotoName. Continued use after updated terms are made available constitutes acceptance to the extent permitted by law.